Art direction for a 30-second hero spot introducing Yieldstreet to a broader audience. The campaign featured Kal Penn and ran across linear and digital, driving traffic to a custom landing page and building top-of-funnel awareness.
ROLE // ART DIRECTION, BRAND DESIGN
Creative Director — Jess Lovell
Visual Designer — Rosie O’Regan
Motion / 3D Designer and Video Editor — Justin Snow
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