To introduce Yieldstreet to the world, we enlisted the help of Kal Penn, heralded actor of Harold & Kumar and former White House staffer during the Obama Administration. The 30-second Hero spot, “Future Kal", ran on linear and digital and drove traffic to the custom landing page.
Designer, YIELDSTREET, 2022 
Creative Director — Jess Lovell
Visual Designer — Rosie O’Regan
Motion / 3D Designer and Video Editor — Justin Snow
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