For General Assembly's 10 year anniversary, we developed a 360 campaign to celebrate a decade of innovation and creativity. From its founding in 2011, GA grew from a single co-working space in New York City to a global leader in education with 97K alumni worldwide. The campaign spanned from digital to print, including a custom landing page and a re-published career guide.
Senior Designer at GENERAL ASSEMBLY, 2021
The design direction is heavily influenced by "Old School GA", leaning on the brand's primary color palette of red, black, and white. The mosaic colorblocking illustrates how GA has built a community putting people first.
