Brand identity and collateral design for Ursa, a B2B satellite intelligence company. The challenge was to tackle a complex B2B value proposition and translate it into an approachable, inviting brand.
Designer, BURNS GROUP, 2018
The logo is inspired by the Ursa minor constellation – the four dots form the little dipper around the wordmark. The color palette was inspired by retro space posters beloved by the founder.
The secondary graphics are made up of an isometric grid of small and large dots. They represent data, planetary bodies, and dynamic connections.
