Simmons Bedding Company is a 150 year-old American mattress manufacturer, founded in 1870, sought to shed its heritage and re-launch amongst a group of consumers unfamiliar with its flagship brand, Beautyrest: Gen Z.
Freelance Designer, SIMMONS MATTRESSES, 2019
I was contracted by The Burns Group, a branding and advertising agency based in Manhattan, to concept and design a new logo in one week to prepare the company for a supplier pitch.
The final logo features a winking eye with long lashes that forms the ‘O’ of the word mark. The Burns Group’s creative team ran with the logo and built the brand identity, tone of voice, and packaging and communication design around its playful elements.
Simmons launched on Tiktok in July 2020 with a 6-day campaign called Just for Fun-ZZZ's. The campaign garnered over 6 billion views.
