Reimagined the Simmons logo as part of a broader effort to reposition the heritage brand for a younger audience unfamiliar with Beautyrest. The work modernized the brand expression while preserving its legacy cues.
ROLE // LOGO DESIGN
Simmons launched on Tiktok in July 2020 with a 6-day campaign called Just for Fun-ZZZ's. The campaign garnered over 6 billion views.
