Yieldstreet is the leading platform for private market investing – allowing individuals, for the first time ever, to diversify their portfolio beyond the stock market. As the brand sharpened its customer focus to high net-worth individuals, it was in need of a visual refresh.
Senior Art Director, YIELDSTREET, 2022
One of the biggest challenges was bringing the brand's asset classes to life. Ranging from easy to comprehend investments (real estate and art) to obtuse financial instruments (income notes, private credit, and private equity), we needed to develop a visual language that could contain both worlds. In collaboration with a talented 3D designer, I created a 3D world of private market investing – where the abstract could live next to the concrete.
