Reimagined Yieldstreet’s (now Willow Wealth) visual identity as the brand shifted from a HENRY audience to high-net-worth investors. In partnership with a strategy agency on positioning, the work introduced a gradient-driven system to express portfolio diversification and elevate the brand with a more modern, premium feel.
One of the biggest challenges was bringing the platform’s offerings to life. To create a visual language that could hold both worlds, I partnered with a 3D designer to build a dimensional system for private markets — where the concrete and the conceptual could coexist within a single, cohesive brand universe.
ROLE // ART DIRECTION, BRAND DESIGN ​​​​​​​
Creative Director — Jess Lovell
Senior Art Director — Rosie O’Regan
Motion / 3D Designer and Video Editor — Justin Snow
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