To launch Carrot Sprints, a first-of-its-kind metabolic fertility program, the team set out to create a campaign that would cut through a crowded fertility space and introduce a new way of thinking about preconception care. The program focuses on the proactive, preventative steps people can take 3–12 months before trying to conceive to optimize metabolic health — supporting healthier pregnancies, reducing the need for IVF, and, when IVF is needed, reducing the number of cycles required. To make this critical but under-recognized window feel tangible and culturally legible, we coined the term “The Premester,” building on the familiarity of the postpartum period being referred to as the “Fourth Trimester.”
The Premester launched as a fully integrated campaign across:
• A Carrot Sprints launch sizzle reel video
• A microsite featuring animated videos on exercise, nutrition, sleep, and stress
• SEO-driven blog content and social posts
• Sales and customer success outreach campaigns
• A consultant-facing webinar for prospects and existing customers
• A multi-part thought leadership series led by our Chief Medical Officer
• A clinical white paper
Director of Brand, CARROT, 2026
IMPACT
• Earned the #1 Google ranking for “metabolic fertility,” surpassing the National Institutes of Health, and secured top placement in AI Overview
• Ranked #1 and #4 for “Premester” search results
• Drove 27k+ impressions on Chief Medical Officer, Asima Ahmad's Premester posts
• Generated 12k organic video views
• Achieved 300+ guide views and 115+ white paper views
• Contributed to Carrot’s strongest sales quarter in the past 2.5 years
VP, Marketing — Caroline Cahill Canty
Director, Brand — Rosie O’Regan
Art Director, Video — Justin Snow
Brand Designers — Kenneth Fowler and Raven McKeal
Director, Brand — Rosie O’Regan
Art Director, Video — Justin Snow
Brand Designers — Kenneth Fowler and Raven McKeal