Creative direction and design for “The Premester,” a multi-channel launch campaign introducing Carrot Sprints, a metabolic fertility program. The work reframed preconception care through a culturally relevant concept, "The Premester" — building on the familiarity of the postpartum period being referred to as the “Fourth Trimester.” The campaign spanned video, web, content, sales enablement, and long-form thought leadership.
ROLE // CREATIVE DIRECTION, BRAND DESIGN
IMPACT
• Earned the #1 Google ranking for “metabolic fertility,” surpassing the NIH, and secured top placement in AI Overview
• Ranked #1 and #4 for “Premester” search results
• Drove 27k+ impressions on Chief Medical Officer, Asima Ahmad's Premester posts
• Generated 12k organic video views
• Achieved 300+ guide views and 115+ white paper views
• Contributed to Carrot’s strongest sales quarter in the past 2.5 years
VP, Marketing — Caroline Cahill Canty
Director, Brand — Rosie O’Regan
Art Director, Video — Justin Snow
Brand Designers — Kenneth Fowler and Raven McKeal
Director, Brand — Rosie O’Regan
Art Director, Video — Justin Snow
Brand Designers — Kenneth Fowler and Raven McKeal